Boyd, who was born in Kansas City in 1934 and began surfing at age 12 in Hawaii, knew firsthand what surfers needed in the water. He approached Doris Moore with a design for a surf jacket to help surfers stay warm. Moore took a look at the designs and noticed the swim trunks underneath the jacket: that was what they needed to make. And so, the first pair of Hang Ten boardshorts were born, designed specifically to withstand the wear and tear of the ocean.


Soon after, Boyd and Moore decided on a name: Hang Ten. A term synonymous with mastering the art of nose riding, it was the perfect name for their new brand. They then developed the golden, embroidered bare feet tag that would become the brand’s trademark. Those two bare feet would go on to become recognized around the world, as would the companies cheeky advertisements, which graced the inside cover of Surfer Magazine.






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